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Beauty Industry

Artistry Launches BB Cream

Amway has added Beauty Balm Perfecting Primer to its product collection.

This September, Amway is launching Artistry Exact Fit Beauty Balm Perfecting Primer to its product lineup.

The BB Cream claims to “instantly blur imperfections and minimize the appearance of pores for a visibly perfected complexion.” It comes in one universal sheer shade.

The exclusive Artistry Exact Fit technology makes this a breakthrough product, the brand says. “Our exclusive blend of Tahitian Pearls and Optical Prisms creates a flawless look that mimics the look of real skin, only better,” explains Jackie Nickel, Amway Chief Marketing Officer for the Americas.

Artistry Exact Fit Beauty Balm Perfecting Primer launches in the United States in September 2015. It is packaged in a stylish black tube that looks sleek, with the Artistry logo and graphics printed in gold.

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